Segata Sanshiro

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Segata Sanshiro
Name	Segata Sanshiro
Alias(es)	Segata-san Sega Hatan Shiro (evil counterpart)
General
First Appearance	Sonic R (commercial)
Series	Sega Saturn advertisements
Voiced by (Japanese)	Hiroshi Fujioka
Character Sheet
Gender	Male
Nationality	Japanese
Height	5'11"
Hair Color	Black
Eye Color	Black
Affiliation(s)	SEGA Corporation (formerly)
Occupation(s)	Martial artist Hermit Spokesperson (formerly) Dojo master (Rent a Hero No. 1)
Personality	Serious, Hotheaded, Brutal
Likes	Sega Saturn Training Sega Shiro (son) Sakura Shinguji (love interest) Taro Yamada (dojo apprentice)
Dislikes	People who don't play the Sega Saturn Zombies
Special Skills	Martial arts Superhuman strength and endurance Duplication Size-shifting
Status	Alive (presumably)

Segata Sanshiro (せがた三四郎) is a fictional person who appeared in the Japanese commercials, promoting the Sega Saturn and its games like SoloCrisis and Sonic R.

Description

Usually, the commercials have Sanshiro showing strength or being skilled, like breaking concrete with his forehead or picking someone up and throwing them with little effort (the drop then causes them to explode... twice). He is also shown to be a skilled martial artist.

Sanshiro lives as a hermit, training with a giant Sega Saturn and will sometimes go into the city to "enlighten" people about the Sega Saturn by beating them up until they play it. When the Dreamcast was made, he was no longer needed. In his final commercial, a terrorist fired a missile at the Sega of Japan but Sanshiro stopped the missile and flew off into space and muttered "Sega Saturn Shiro!!" a few more times before the missiles explodes and Sanshiro dies. The announcer then states that "Segata Sanshiro will live on in your hearts," followed by a display of the game Segata Sanshirō Shinken Yūgi.

Other appearances

• Segata Sanshirō Shinken Yūgi (1998): A Sega Saturn game, only released in Japan, in which Sanshiro plays a major role.
• Rent a Hero No. 1 (2000): A game released only in Japan, in which Segata is a minor character.
• Sonic & All-Stars Racing Transformed (2012): Segata Sanshiro makes a cameo in the Race of Ages track, riding on a rocket similar to his final commercial appearance.
• Project × Zone 2 (2015): Segata Sanshiro is featured as a playable character in this crossover game.

Trivia

• Segata Sanshirō was played by actor Hiroshi Fujioka, an expert in martial arts and well known in Japan for his interpretations of characters in many tokusatsu series (i.e.: Kamen Rider).
• The character was a spoof of Sugata Sanshirō, a legendary masterful character of the homonymous film (1943) from director Akira Kurosawa.
• Segata Sanshirō was both mentioned in the Conquest of the Commercials and incluided in Dragon's Lair the Movie Sketch videos from Nostalgia Critic/Channel Awesome.

Gallery

Project × Zone 2

Project × Zone 2

Sakura and Segata meet in Project × Zone 2

Videos

Segata Sanshiro Music Video - English Subtitles HD 1080p

Segata Sanshiro Commercials - English Subtitles HD 1080p

Sega at TGS (Autumn 1997) - English Subtitles

Segata Sanshiro at TGS (Spring 1998) - English Subtitles

Segata Sanshiro A Final Greeting - English Subtitles

Segata Sanshiro (Hiroshi Fujioka) Sings His Epic Song "Sega Saturn Shiro" at Sega Fes 2019-2